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Advertising account executives work for advertising agencies. In this role you have to balance winning new business by preparing pitches or presentations and also handling existing accounts and meeting client needs through the organisation and monitoring of advertising campaigns.
Working as part of a team consisting of account planners, media staff, creative teams and the client, an account executive devises a marketing strategy and advertising campaign according to the client brief.
The role requires you to handle budgetary constraints, needs of the client, co-ordination of campaigns working towards strict deadlines and administrative duties such as invoicing and report writing. They provide regular feedback to the client on the progress of the campaign and monitor the effectiveness of their activity. They typically handle a number of different accounts at the same time.
As an advertising account executives you are required to work long hours, and often impending deadlines lead to weekend work. Training is usually on-the-job shadowing existing account executive. Larger agencies are more likely to have structured training programmes in place.
Professional qualifications exist. The Institute of Practitioners in Advertising (IPA) and Communication Advertising and Marketing Education Foundation (CAM) run industry recognised courses. Competition to get into advertising is tough and practical work experience as well as additional qualifications demonstrates your commitment to working within this exciting industry
Starting salaries for graduates going into advertising ranges from £12,000 to £16,000 but this will depend on your experience and the size and location of the agency. Experienced account executives earn between £30,000 and £40,000 and this can rise to £50,000 + for more senior positions.
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