PlusPointsPlease login or register to receive PlusPoints. (What are PlusPoints?)

Company Profile - Chartered Institute of Marketing


The Chartered Institute of Marketing (CIM)are the leading professional body for people working in marketing all over the world and the only place where you can achieve the Chartered Marketer status. We have more than 100 years’ experience of leading the marketing profession, supporting marketers wanting to progress their career, and addressing the most challenging issues of business today. The CIM has created an online Career Partner Scheme at to help you find out more about marketing careers. Our website is a free careers resource designed to give recent graduates and undergraduates an insight into marketing and related professions such as advertising, PR, and market research.You can also check out our job placements resource, find out how much you really know with our interactive marketing game and read day in the life profiles for real marketers.

Who are we?

The Chartered Institute of Marketing is the leading international professional marketing body with some 45,000 members worldwide. It exists to develop the marketing profession, support aspiring marketers, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world.

Professional marketing qualifications: CIM offer a range of marketing qualifications to suit graduates at all levels, so whether you have a BSC in science or a Masters in Strategic Marketing there is a qualification to suit you.

Training and Development

Which qualification is the one for me?

  • Introductory Certificate in Marketing: If you are looking to gain the basic skills and a general overview of what marketing is all about, our Introductory Certificate in Marketing is definitely worth considering. You do not need any previous experience or knowledge of marketing and can do it whilst working full-time allowing you to keep earning. 
  • Professional Certificate in Marketing: This is a more comprehensive qualification for those in reasonable junior marketing positions or if you have completed the Introductory Certificate in Marketing and provides in-depth knowledge of everything from understanding customers and how to collect and analysis data, to the art of writing marketing plans and setting budgets.
  • Professional Diploma in Marketing: The Professional Diploma in Marketing is for marketers with operational responsibility and an eye on management. You will learn how to plan, implement ad measure marketing activities at the operational level, and understand the impact of marketing decisions on other functions within the business.
  • Chartered Postgraduate Diploma in Marketing: This is a challenging marketing qualification that demonstrates specialist, professional knowledge across a range of areas.

What we offer

CIM professional marketing qualifications offer a professional top up to an academic degree or a completely professional course for those who do not want to go to university or achieve an unrelated degree. The qualifications are closely based on the skills that employers have told us they want from today’s marketing professionals. The result is qualifications that not only look good on a CV but also ones that give you that practical skills and knowledge to tackle the day-to-day challenges of your marketing role.

So why complete a CIM qualification? In a recent survey we found that 81% of marketers feel their pay is in line with or above the market. 94% of our students would recommend studying a CIM qualification. 88% feel they have fair to excellent job security with their current employer. At the end of the day, do the numbers add up? Compared to many other professions, when it comes to marketing the answer to that question is a resounding ‘yes’.

We always try to make studying for our qualifications as flexible and easy as possible through our nationwide network of accredited study centers. Handpicked by the CIM , these centers don’t just teach our qualifications, they also offer a range of different study options to suit different circumstances. There are options including part time or full time study, blended learning which mixes intensive face-to-face sessions with online tutorials, intensive and weekend  study options as well as distance learning to provide the option to study remotely with access to tutors and other resources available via phone, email or web.

How to apply

Register free on our website. Telephone for general enquiries about CIM membership and qualifications.

Latest Graduate Jobs

Email this page to a friend Facebook Twitter DZone It! Digg It! StumbleUpon Technorati NewsVine Reddit Blinklist Add diigo bookmark