Case Studies

Rosemary Greening - Business Development Executive

Company Name: Wella Professional

Location: London

University: Open University 

Degree: Bachelor of Science 

Why did you apply to Wella?
They appeared to be a very good company to work for, with a sound and comprehensive training program and a lot of investment in staff development. The role seemed challenging with good rewards for working hard, including promoting from within before external appointments are made. It was important to me to find a company who invested in their staff, while allowing them to retain their individuality.

What was your expectation of the role when you started?
I expected to be out in the field on my own quite a lot, however so far I have been accompanying people and in training so I have not been left on my own to do anything that I don’t feel capable of. The training and support from the management has exceeded my expectations.

What are you doing now?
I have just started going out on my own to do large equipment demonstrations and I’m also accompanying the sales reps on their day-to-day schedules to get a feel for the work I will have to do when covering holidays etc. I am also attending many training courses.

What are your key responsibilities?

  • Organising my time effectively to see as many clients as I can. 
  • Covering periods of holiday or sickness in existing sales territories as required. 
  • Providing a good service to our customers, both new and existing, by maintaining good relations, conducting business reviews, informing them of promotions and products, and helping them to grow their business with everything from staff training courses to complete salon design.
  • Keeping my training and knowledge up-to-date by informing my manager of any training needs in order to provide the best service to our customers.
  • Keeping good records of my time, and keeping all customer records tidy and up-to-date. Being aware of my targets and responsibilities and meeting them consistently by planning and using the support available to me.

What are your professional plans for the next 12-18 months within Wella?
To complete my training in order to be promoted from a development representative onto a territory of my own as a sales representative. From there, build my sales skills and knowledge in order to gain the skills needed to progress in the company.

What do you like most about your role at Wella?
The responsibility and rewards. You are appreciated in what you do and recognised when you do well. Your achievements are never overlooked. The training program is very comprehensive so you never feel out of your depth, as there is always someone there to help you. My role allows me to pass on a lot of the knowledge I gain to my customers and having been through the training, I can recommend courses to the stylists and hairdressers and tell them exactly what to expect. I am also able to remain an individual and develop my own style by letting my personality come through when selling as opposed to becoming a company clone where you have set things you have to say and do.

What do you like most about Wella as an employer?
They invest a lot in their staff and although they expect a lot in return, all the goals are achievable. You are given the opportunity to plan your own time and show your strengths, and these are recognised by your managers. Wella produce high quality products, which makes them easier to sell. Plus they have good customer service and delivery teams which makes my life as a sales person easier as the company has a good reputation and is well-respected.  


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